safeway 382 - Poursteady Utilities

This section consists of a narrative history of Safeway. It is currently being rewritten and new pages are being added as they are completed. There is also the original (and somewhat incomplete and inaccurate) version of the history from the early years of this site. It will be removed when the new pages are complete. Photos and other material will also be added, so as long as this notice ...

Ever since I moved to California, I’d been fascinated by the easily-discernable Safeway prototypes of the past half century, and Safeway is by far the dominant chain in San Francisco. So it’s only natural that my research should have started with this chain, and that its section should be the biggest and best developed on the site.

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Safeway entered the New York City area in 1941 with the purchase of the Daniel Reeves chain. At the time, Daniel Reeves had 498 locations, 215 of which were in the city. This acquisition gave Safeway more NYC locations than even A&P had at the time. The Reeves stores were almost exclusively small neighborhood service-type locations, while A&P had already begin supermarket conversions by this ...

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Safeway crossed the $2 billion national sales mark in 1957, with 1958 stores in operation. Robert Magowan succeeded Ling Warren as Safeway’s president in 1955, much to the relief of many store managers who believed that 20 years was enough and that Warren’s ideas were wearing thin.

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Safeway Stores divisions from 1932 as noted in Uno Animo, the company’s employee magazine.